Promotion Package for an album

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
• a website homepage for the band;
• a digipak for the album’s release;
• a magazine advertisement for the digipak.


Remember you are considering this as a whole package.

Research and Planning tasks

Brief History of the format and genre

Read and take notes on this during the lesson. Write up on your blog finding your own examples to support bullet points.
Powerpoint here

Genre theory (Andrew Goodwin for MV)

Andrew Goodwin Music Video Theory from Jilly Hafenrichter

Textual Analysis of forms and conventions

Denotation and connotation of Language & Representation (but with brief mention of specific institution and audience)
Screen shot music videos, in addition to identifying the usual language and representation aspects. apply Goodwins theory and point out the relationship between the music/visuals/lyrics.
Are they amplifying, illustrating or contradicting?


At least three detailed examples of main task and ancillary.
Consider these as a brand- how is synergy used in the construct?

Consider that artiste/band of the song you are going to use for your video. Create a factfile about them and their career and representation.
Consider the marketing of them as a brand.
Institutional structure- who produces/finances/exhibits?


Audience patterns/theory-

who are the audiences for music in general and specifically (linked to textual analysis).
How are they consumed?

Summary of your research- bullet points of which forms and conventions you will appropriate/challenge


Planning Tasks
Mood board- consider creating a 'mash up' of your favourite music videos- just point an iphone at the screen and edit them.
Lyric annotation- take the lyrics of your song and annotate them- as you would a poem.


Storyboards
Scripts
Flatplans


Focus group- four individuals who are in your intended demographic that you know and can ask for feedback.

Audience Profile - this is your ideal audience, primary, secondary and tertiary.

Call sheets
Rushes
Editing process
SFX/VFX